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Artists›Paul Rand

Paul Rand

Paul Rand

American, 1914–1996

WA-00029048

PrintmakingGeometric Abstraction

Representation

None documented

10

Institutional Exhibitions

20

Works in Collection

40

Assets Indexed

3

Authority-backed Facts

0

Publications Referenced

90%

Profile Completeness

Cultural Positioning

Influence Graph

No influence edges encoded yet.

Authority Records (3)

WikidataQ468160 ULAN500063342

Selected Institutional Exhibitions

View all exhibitions →

No image

The Modern Poster

Museum of Modern Art, New York

1988

No image

Posters from the Collection

Museum of Modern Art, New York

1976

No image

Word and Image: Posters and Typography from the Graphic Design Collection of the Museum of Modern Art, 1879�1967

Museum of Modern Art, New York

1968

No image

Greetings!

Museum of Modern Art, New York

1966

No image

Good Design: 5th Anniversary

Museum of Modern Art, New York

1955

No image

Good Design

Museum of Modern Art, New York

1950–1951

No image

Three Modern Styles

Museum of Modern Art, New York

1950

No image

Polio Poster Competition

Museum of Modern Art, New York

1949

No image

Modern Art in Your Life

Museum of Modern Art, New York

1949

No image

The 28th Annual Exhibition of Advertising and Editorial Art of the New York Art Directors Club

Museum of Modern Art, New York

1949

Field Verification (3 fields)

3 cross-verified · 0 single-source

Birth yearDuplicate Merge· 85%✓
Death yearDuplicate Merge· 85%✓
NationalityDuplicate Merge· 85%✓

Source Registry (1)

MoMA bulk 2026-05-04https://www.moma.org/artists/4809
Tier 1 · Institutional92%

About

Why this artist matters now

Paul Rand was an American graphic designer and typographer whose work fundamentally shaped corporate identity design in the postwar era. He developed a reductive visual language combining geometric abstraction, sans-serif typography, and symbolic imagery to create logos and branding systems for IBM, UPS, Westinghouse, and ABC. His method treated the logo as a discrete, scalable mark rather than illustrative ornament, establishing principles that became foundational to modernist design practice. Rand's teaching at Yale University and his influential design manual influenced generations of designers working in identity and branding.

Source: Moma Bulk 2026 05 04 · Trust score: 92% · Updated 29d ago

Graph relationships

Taste overlap and adjacency

Movement

Geometric Abstraction

Medium

Printmaking

Related Artists

12 in graph

Institutional

Museum Collections

Museum of Modern ArtNew York Art Institute of Chicago

Canonical record

Artworks (20)

IBM Latin America: Vision, Mission, Goals

IBM Latin America: Vision, Mission, Goals

36 × 21 3/4" (91.4 × 55.2 cm)

Museum of Modern Art

Art Directors Club Inc. Call for Entries

Art Directors Club Inc. Call for Entries

1988 · Lithograph

30 × 23" (76.2 × 58.4 cm)

Museum of Modern Art

NeXT: The Sign of the Next Generation of Computers for Education

NeXT: The Sign of the Next Generation of Computers for Education

1986 · Lithograph

30 × 22" (76.2 × 55.9 cm)

Museum of Modern Art

1982 · Offset lithograph

36 x 24" (91.5 x 61 cm)

Museum of Modern Art

IBM Resource Management

IBM Resource Management

1980 · Lithograph

26 × 11 3/4" (66 × 29.8 cm)

Museum of Modern Art

National Parks Service: Minuteman

National Parks Service: Minuteman

1974 · Lithograph

42 × 28" (106.7 × 71.1 cm)

Museum of Modern Art

Illustration from Listen, Listen

Illustration from Listen, Listen

1970 · Lithograph

36 × 24" (91.4 × 61 cm)

Museum of Modern Art

Illustration from Ford presentation book

Illustration from Ford presentation book

1966 · Lithograph

35 1/2 × 25" (90.2 × 63.5 cm)

Museum of Modern Art

Sources and Resources of 20th Century Design

Sources and Resources of 20th Century Design

1966 · Offset lithograph

24 x 30 1/2" (61.0 x 70.5 cm) .

Museum of Modern Art

untitled

1957 · Lithograph

36 × 24" (91.4 × 61 cm)

Museum of Modern Art

Illustration from I Know a Lot of Things

Illustration from I Know a Lot of Things

1956 · Lithograph

36 × 24" (91.4 × 61 cm)

Museum of Modern Art

Interfaith Day - Sunday Sept. 26

Interfaith Day - Sunday Sept. 26

1954 · Lithograph

45 1/2 × 29 1/2" (115.6 × 74.9 cm)

Museum of Modern Art

DADA Poster

1951 · Screenprint on paper

91.6 × 61.3 cm (36 1/16 × 24 1/8 in.)

Art Institute of Chicago

Abacus (Furnishing Fabric)

Abacus (Furnishing Fabric)

1951 · Linen, plain weave; screen printed

89.8 × 128.8 cm (35 3/8 × 50 3/4 in.); Repeat: 34.3 × 59.1 cm (13 1/2 × 23 1/4 in.)

Art Institute of Chicago

Interfaith Day - Sunday, September 23

Interfaith Day - Sunday, September 23

1951 · Lithograph

45 × 29 1/2" (114.3 × 74.9 cm)

Museum of Modern Art

Interfaith Day - Sunday Oct. 19

Interfaith Day - Sunday Oct. 19

1951 · Photolithograph

44 3/4 x 30 1/8" (113.7 x 76.5 cm)

Museum of Modern Art

The House in the Museum Garden, Marcel Breuer, Architect

The House in the Museum Garden, Marcel Breuer, Architect

1949 · Lithograph

10 7/8 x 8 1/2" (27.9 x 21.6 cm)

Museum of Modern Art

Subway Posters Score

1947 · Offset lithograph

45 1/4 x 29 3/8" (115 x 74.5 cm)

Museum of Modern Art

Give With Your Heart!

1946 · Lithograph

28 x 21" (71.1 x 53.3cm)

Museum of Modern Art

Abacus (Furnishing fabric)

Abacus (Furnishing fabric)

1946 · Printed linen

53 1/2 x 44 1/2" (135.9 x 113 cm)

Museum of Modern Art

View all 20 artworks →

Artwork sources (2)

20 published of 38 catalogued · 32 with image

MoMA
18 publishedof 36 catalogued30 img
Art Institute Chicago
2 published2 img

Record

Images

Artsy artist portrait

Artsy

Abacus (Furnishing Fabric) (Art Institute of Chicago)

Art Institute of Chicago

Relationships

3

Movements1

Geometric Abstraction

Collections2

Museum of Modern Art Art Institute of Chicago

Institutional

Representation & Collections

In collection

Museum of Modern Art

New York, US

In collection

Art Institute of Chicago