International Business Machines Corp., Armonk, NY

Why this artist matters now

International Business Machines Corporation is an American technology manufacturer founded in 1911 whose design department became a major force in postwar industrial design and corporate visual identity. Under design director Paul Rand, IBM established a modernist graphic language that extended from computing hardware to environmental and print systems. The company's commitment to coherent design across all touchpoints fundamentally shaped corporate identity practice in the second half of the twentieth century.

Source: Moma Bulk 2026 05 04 · Trust score: 92% · Updated 1mo ago