Artwork for Cover of Esquire Magazine, August 1972
1972 · Airbrushed color photograph
15 1/4 x 11 1/4" (38.7 x 28.6 cm)
Museum of Modern Art
WATTS INDEXThe canonical database of visual culture
George Lois
Artist
WA-00033480
PhotographyConceptual Art
Representation
None documented
0
Institutional Exhibitions
31
Works in Collection
64
Assets Indexed
1
Authority-backed Facts
0
Publications Referenced
80%
Profile Completeness
Cultural Positioning
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Authority Records (2)
Field Verification (1 fields)
1 cross-verified · 0 single-source
- BiographyMoMA· 93%✓
Source Registry (1)
- MoMA bulk 2026-05-04Tier 1 · Institutional92%
About
Why this artist matters now
George Lois is an American art director and graphic designer whose boldly typographic and conceptually driven advertising and editorial work defined the visual language of postwar American commercial culture. Working primarily in print media from the 1950s onward, he championed a direct, often provocative approach to mass communication that treated advertisements and magazine covers as serious artistic statements rather than mere marketing tools. His work for Esquire magazine and major advertising campaigns established a model for design that prioritized clarity, wit, and social commentary over ornamental styling.
Source: Moma Bulk 2026 05 04 · Trust score: 92% · Updated 29d ago
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Movement
Conceptual Art
Medium
Photography
Related Artists
12 in graph
Institutional
Museum Collections
Canonical record
Artworks (31)
View all 31 artworks →
Artwork sources (1)
31 published of 62 catalogued · 48 with image
- MoMA31 publishedof 62 catalogued48 img
Record
Images
Relationships
2Movements1
Collections1
Institutional
Representation & Collections
In collection
Museum of Modern Art
New York, US
Record
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