
Primary route sign for British roadways
1957 · Retroreflective sign face sheeting, composite substrate, aluminum alloy support channels
60 × 70 × 1 1/8" (152.4 × 177.8 × 2.9 cm)
Museum of Modern Art

Jock Kinneir was a British graphic designer and typographer who pioneered modernist approaches to public signage and wayfinding systems in the postwar period. Working primarily in print and environmental graphics, he developed a systematic design methodology that prioritized clarity and legibility across large-scale institutional contexts. His work established foundational principles for contemporary graphic design practice in Britain.
Source: Moma Bulk 2026 05 04 · Trust score: 92% · Updated 1mo ago