Norm (Poster for an exhibition of Swiss industrial design at the Kunstgewerbemuseum Zürich)
1928 · Lithograph
49 7/8 x 35 5/8" (126.8 x 90.5 cm)
Museum of Modern Art
WATTS INDEXThe canonical database of visual culture
Theo H. Ballmer
Artist
WA-00026070
Mixed MediaGeometric Abstraction
Representation
None documented
3
Institutional Exhibitions
5
Works in Collection
13
Assets Indexed
0
Authority-backed Facts
0
Publications Referenced
90%
Profile Completeness
Cultural Positioning
Influence Graph
No influence edges encoded yet.
Authority Records (3)
Selected Institutional Exhibitions
View all exhibitions →No image
The Modern Poster
Museum of Modern Art, New York
1988
No image
Recent Acquisitions: Posters
Museum of Modern Art, New York
1983
No image
American Watercolors; Lettering and Arrangements in Poster Design
Museum of Modern Art, New York
1941
Source Registry (1)
- MoMA bulk 2026-05-04Tier 1 · Institutional92%
About
Why this artist matters now
Theo H. Ballmer was a Swiss graphic designer and typographer active in the mid-twentieth century. Working primarily in printed media, he developed compositions that synthesized Swiss modernist principles with functional design logic. His practice engaged typography, layout systems, and geometric abstraction as tools for visual communication. Ballmer's work contributed to the visual language of postwar Swiss design culture.
Source: Moma Bulk 2026 05 04 · Trust score: 92% · Updated 1mo ago
Graph relationships
Taste overlap and adjacency
Movement
Geometric Abstraction
Medium
Mixed Media
Related Artists
12 in graph
Institutional
Museum Collections
Canonical record
Artworks (5)
Artwork sources (1)
5 published of 10 catalogued · 9 with image
- MoMA5 publishedof 10 catalogued9 img
Record
Images
Relationships
2Movements1
Collections1
Institutional
Representation & Collections
In collection
Museum of Modern Art
New York, US
Record